Brand stationery
Simple and sustainable: Notecards for an ethical and sustainable gifting brand
Brand stationery
The Good Edit is an ethical and sustainable brand offering gifts for all occasions, led by Zoe Wishman. All gift options are carefully curated by Zoe and her team to have a positive environmental and social impact.
The brief
Sustainable gifts need sustainable stationery, so I was approached to create eco-friendly notecards that could be included with customer orders. The notecards would need space for a handwritten message and would be minimal in design, incorporating the brand logo.
The results
In line with the brand’s ethical values, the notecards were printed on a fully recycled paper made from 100% post-consumer waste. The Good Edit logo was debossed onto the front of the card without ink, giving a subtle hint of branding, while the reverse side featured contact details and eco-credentials of the paper, leaving lots of space for personalised messages.
The finished notecards showcase the elegance of simplicity – and just how good “less is more” can actually look.
The stationery
Notecards
The printing
Blind debossing
Letterpress ink
100% recycled paper
Thank you so much to Sarah for our branded notecards, I love them! They’re exactly what I had in mind and they’re a perfect addition to our gift boxes.
Zoe, The Good Edit
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