Have you ever signed up for something — a course, guide, or download — with the best intentions, and then never followed through? In this episode I explore why it happens and share gentle strategies to notice patterns, prioritise and focus, and ease the guilt.

Not every slow season is one we choose. Sometimes business goes quiet without warning — and that can bring up uncertainty and self-doubt. In this episode, I’m sharing gentle, practical ways to navigate those quieter seasons, so you can stay grounded, creative, and ready for what comes next.

Discover what it really means to run a slow, seasonal business. In this episode, I share how embracing a gentle, intentional approach to work can protect your energy, nurture your creativity, and help your business move with — rather than against — your natural rhythm.

In this episode, I share three of my favourite mantras — simple phrases that help me stay grounded, keep perspective, and keep moving when running a creative business feels challenging. These little touchstones have helped me navigate comparison, perfectionism, and the isolation that can come from working alone.

In this episode, I explore what happens when a hobby grows into a full-time creative business. Using my own letterpress journey as an example, I reflect on the unexpected challenges of turning passion into profit and share gentle tips for staying connected to joy, creativity, and inspiration along the way.

Welcome to Seasons in Business! I’m Sarah Phelps, designer and printmaker at stationery studio Sarah and Maude. In this first episode I introduce myself and the podcast, share a little behind-the-scenes of how it came to be, and reflect on running a creative business at a gentler pace. I also give a glimpse of what’s coming in future episodes.

A short trailer for Seasons in Business, a new podcast for creative business owners who want to grow at a slower, more thoughtful pace.