Brand stationery
Sophisticated and sustainable: Business cards for an international investment company
Brand stationery
Axon is a digital finance company specialising in crypto investments, led by Jonathan Marshall and Victor Hogrefe. Axon is an international fund so their work takes them around the world.
The brief
Offering a high-end service demands premium stationery, so Jonathan approached me to create letterpress business cards that would incorporate Axon’s existing branding, and have a simple sophisticated style that would make an impact at international events.
The results
To capture Jonathan’s vision of simplicity and understated luxury, the cards featured a modern serif font and were letterpress printed in a crisp black ink. Soft tree-free cotton paper was a perfect choice because of its sustainability and tactile quality – and it provided a pillowy soft canvas for the logo debossing on the reverse of the cards.
The stationery
Business cards
The printing
Blind debossing
Letterpress ink
Tree-free cotton paper
How lucky we feel to have found Sarah's Derbyshire studio! Sarah brings a touch of modernity to the printmaking process – from her aesthetic and tree-free paper options to quick online contracts and payments. We took advantage of the revision time she offered us to experiment with different ideas, and she was very patient with us during the design process. With her help and intuition, we have a final product that is professional, sustainable, and that we are proud to share! Thank you, Sarah.
Jon & Victor, Axon
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