Brand Stationery
Modern elegant notecards for a danish-inspired homeware brand
Brand stationery
All White Christmas is a luxury homeware brand run by Jill Clarke. With a love of Denmark’s slow, mindful festive celebrations, Jill curated a collection that celebrates the simplicity of Danish design and can be treasured for years to come.
The brief
As an online retailer, Jill was looking for stationery that reflected the thoughtful Danish designs that influenced her collection. My task? To create notecards that echo the brand's mindful ethos and enhance the customer experience, through the festive season and beyond.
The results
Our collaboration resulted in notecards that echo the core values of All White Christmas – elegant, thoughtful, and luxurious. The pared back design I created was letterpress printed onto soft cotton paper, with a combination of embossing and debossing adding a tactile quality and a personal handcrafted feel. This aligns perfectly with the minimal brand aesthetic.
The stationery
Notecards
The printing
Blind embossing
Tree-free cotton paper
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